For the latest of installment of Open Space, we connected with YFN Lucci.
Chances are the first time you heard YFN Lucci was on a record called “Key to the Streets,” a hard-hitting joint featuring Quavo of Lucci’s former classmate Trouble. The song went from a regional club banger to a nationwide hit, showcasing the young artist’s melodic flows and ATL war stories. “I came up in a part called Summer Hill. Basically it’s like the hood,” Lucci says. “We just kids who didn’t have it all, but who grew up wanting more. I wanted a way out, and I just went hard for it.”
Inspired by ATL heroes like Jeezy, Young Dro, T.I., OutKast, and Future, the artist born Rayshawn Lamar Bennett also tuned in to super MCs like Biggie, Pac, Hov, Weezy, Dispet, and Fab. “I just like music with substance,” he says. “In the hip hop business these days, everybody got gimmicks. The people who really rap about stuff that makes sense don’t get the exposure as other rappers that just got an image. The game different now.”
Since getting down with Think It’s a Game Entertainment—the imprint clique Rich Homie Quan and Trinidad James—Lucci has focused on creating his own wave. “In 2017 I’m trying to come with the game-changer… you can make the jump up and down record. That’s cool, cause people love to have fun. But it gotta make sense where people can relate and feel what you goin’ through.”
During a recent swing through NYC, Lucci stopped by MASS APPEAL HQ for an Open Space interview. He spoke about everything from his come up to his dogs to tips for managing large sums of music. Of course he spoke on his new release, Long Live Nut, an homage to a good friend who didn’t live long enough to see Lucci’s success in the flesh. Check out the video up top.