2017 has been a year of big success for rap sensation Lil Yachty.
The Minnesota born rapper blew up on the charts, racking up feature after feature before dropping his highly anticipated debut album. It looks like, in honor of fashion week, Lil Boat is taking his nickname serious as he presents his collaboration with Nautica at New York’s Fashion Week. This pair should come as no surprise to the world as a Nautica was quick to endorse Lil Yachty for obvious reasons once he began to garner attention.
According to reports, Lil Boat had a lot to do with the creative content surrounding the new Nautica collection. It is safe to say that Lil Yachty may be a marketing genius, as the king of teens has already partnered with retail giant Target, not to mention his massive endorsement deal with a Sprite. Through his business endeavors alone Lil Yachty has been able to please himself in a position to make a lot of money regardless of his music, which is extremely popular by the way. Check out the video above of Lil Yachty’s collaboration with Nautica and let us know what you think of it in the comments below.