Jay-Z may be constantly diversifying his investments, having branched out into television production and more recently, alcohol, after doing clothes, sports management, and music streaming. But not every burgeoning rap mogul has such a fickle business sense. Kanye West has remained consistent in expanding as an entrepreneur as well, only Ye appears to be fully committed to ensuring that his endeavors are grounded in fashion these days.
The Chicago rapper’s latest venture is in jewelry. In collaboration with Jacob & Co. West has developed a 12-piece ring and necklace set that he is putting out, following the exposure it has all gained in being flaunted by Kim Kardashian at the MTV VMA’s and New York Fashion Week, to name a few places. West’s designs have been described to have a Florentine appeal, and were created to offer fans accessories that “represented timeless love,” he told Vogue.
In terms of pricing, Yeezy has rings that run as low as $1,530 and as high as $9,610; while the necklaces he is coming out with will retail between $4,810 and $13,360.